Schema & Structured Data
Describe your business in the language machines already understand.
Structured data tells search engines and AI systems exactly what a page is about — the organization behind it, the services and products on it, the questions it answers. We implement, validate and maintain JSON-LD across your site so it earns rich results and feeds accurate entity data to AI.
The problem
The problem we solve
Most schema is either missing, auto-generated and wrong, or limited to a plugin’s defaults. Incorrect markup wastes the opportunity and can trigger manual actions; missing markup leaves machines guessing about hours, prices, authors and locations.
Describe your business in the language machines already understand.
Deliverables
What we implement
Carried out by our team — inside your CMS or through specific, verified developer tickets — rather than handed over as a recommendations deck.
- Schema strategy mapped to page types and eligible rich results
- Organization, LocalBusiness, Service, Product, Offer, FAQ, HowTo, Article, Breadcrumb and Review markup
- Entity linking with @id, sameAs and consistent identifiers
- Validation in Rich Results Test and Schema Markup Validator, plus monitoring for errors
- CMS-level implementation so new pages inherit correct markup
Outcomes
What it changes for the business
The commercial results this discipline is set up to move.
Rich results that increase click-through from the same ranking
Cleaner entity signals for knowledge panels and AI answers
Fewer indexing surprises after content changes
Engagement
How the engagement runs
Three phases, each with a defined deliverable, inside the seven-step programme every client follows.
- Phase 1
Markup audit
- Phase 2
Implementation by template
- Phase 3
Validation and ongoing monitoring
Documented in practice
Where this discipline did the work.
Figures are as reported in client performance reports; growth periods differ by engagement.
Boosting local search presence to grow organic traffic, keyword visibility and AI discovery
Organic traffic1.5K+Ranking keywords350+Jul 2024 – Apr 2026Read the case study
Boosting online visibility to drive more bookings
Organic traffic1.4K+Organic keywords333+Backlinks built318+Sep 2025 – Jul 2026Read the case study
FAQ
Questions about Schema & Structured Data
What clients ask before Schema & Structured Data work starts — scope, timing and the evidence behind it.
Schema is not a ranking factor by itself, but it improves how results display and how confidently machines understand your pages — which affects rich results, entity recognition and AI citations.
Related services
Also in AI visibility
The other disciplines in this group. Every documented engagement combines several of them.
Free SEO & AI visibility audit
Find out how Google and AI describe your brand today.
Send us your website. Within a few working days you get a prioritized list of technical, content, schema, entity and authority fixes — plus how ChatGPT, Gemini, Claude, Perplexity and AI Overviews currently answer questions in your category.