Entity Optimization
Make your brand, people, services and locations unambiguous to Google and LLMs.
Search engines and language models reason about entities — things, not strings. We make sure your brand is one clearly defined entity with consistent facts everywhere it appears: your site, business profiles, directories, social, press and knowledge bases. That consistency is what lets AI describe you accurately and recommend you with confidence.
The problem
The problem we solve
Inconsistent names, addresses, descriptions and categories across the web make a brand fuzzy. Fuzzy entities get skipped in knowledge panels and hedged in AI answers. Clear entities get named, described correctly and linked to the services they should be known for.
Make your brand, people, services and locations unambiguous to Google and LLMs.
Deliverables
What we implement
Carried out by our team — inside your CMS or through specific, verified developer tickets — rather than handed over as a recommendations deck.
- Entity audit: how your brand is described across the web and inside AI platforms
- Entity home page and About content that states the facts machines look for
- Consistent identifiers: sameAs links, profiles, IDs and structured data
- Founder, team and service entities where they support authority
- Topical authority map linking your entity to the categories you want to own
Outcomes
What it changes for the business
The commercial results this discipline is set up to move.
Accurate brand descriptions in AI answers and knowledge panels
Association between your brand and the services and places you serve
A durable advantage that competitors cannot copy with a plugin
Engagement
How the engagement runs
Three phases, each with a defined deliverable, inside the seven-step programme every client follows.
- Phase 1
Entity audit and gap list
- Phase 2
Consolidation and enrichment
- Phase 3
Monitoring in search and AI
Documented in practice
Where this discipline did the work.
Figures are as reported in client performance reports; growth periods differ by engagement.
Boosting local search presence to grow organic traffic, keyword visibility and AI discovery
Organic traffic1.5K+Ranking keywords350+Jul 2024 – Apr 2026Read the case study
Boosting organic search presence to grow qualified traffic and category visibility
Organic traffic15K+Ranking keywords1.6K+Jul 2024 – Jul 2025Read the case study
FAQ
Questions about Entity Optimization
What clients ask before Entity Optimization work starts — scope, timing and the evidence behind it.
We test structured prompt sets — brand, category, comparison and location prompts — across each platform and record how the brand is described, whether it is recommended and which sources are cited. That baseline drives the work.
Related services
Also in AI visibility
The other disciplines in this group. Every documented engagement combines several of them.
Free SEO & AI visibility audit
Find out how Google and AI describe your brand today.
Send us your website. Within a few working days you get a prioritized list of technical, content, schema, entity and authority fixes — plus how ChatGPT, Gemini, Claude, Perplexity and AI Overviews currently answer questions in your category.