Process

From discovery to compounding growth in seven steps.

Every engagement runs the same seven steps. Discovery decides what matters commercially, the audit finds the gaps, and then the work is shipped — technical fixes, pages, schema, profiles and links — and measured monthly against rankings, AI visibility and enquiries.

Phase 01Understand

Week 1

Step 01 · Week 1

Discovery

Understand the business before touching the website.

We start with how you make money: the services or products with the best margins, the enquiries you want more of, the markets you serve and the competitors you lose to. That commercial map decides what we optimize first.

What happens

Commercial priorities, margins and target locations
Analytics, Search Console and CRM access
Competitor and category landscape
Current AI visibility baseline across platforms

You receive

Engagement brief with priorities, KPIs and success criteria

Weeks 1–2

Step 02 · Weeks 1–2

Visibility audit

Find every gap between you and the answer customers see.

A single audit across search and AI: crawl and index health, rankings by intent, content gaps, schema and entity signals, authority profile, and how ChatGPT, Gemini, Claude, Perplexity and AI Overviews currently describe you against competitors.

What happens

Technical crawl and index-coverage review
Keyword and intent gap analysis
Schema, entity and profile consistency check
Backlink profile and competitor authority comparison
Prompt-set run across AI platforms

You receive

Prioritized roadmap ranked by commercial impact and effort

Phase 02Fix and plan

Weeks 2–6

Step 03 · Weeks 2–6

Technical clean-up

Fix the foundation so everything else compounds.

Crawl errors, redirects, canonicals, speed, rendering, sitemaps, internal links and crawler access — implemented directly or through precise developer tickets that we verify after deployment.

What happens

Indexing and crawl-path fixes
Core Web Vitals and template performance
Internal-linking and architecture changes
Structured-data implementation and validation

You receive

Technical fixes shipped and verified, with monitoring in place

Weeks 3–6

Step 04 · Weeks 3–6

Content strategy

Map every commercial question to a page that answers it.

Keyword mapping by intent, service and location; topical clusters that prove expertise; answer-first structure so both featured snippets and AI answers can quote you. Briefs, templates and an editorial calendar tied to revenue priorities.

What happens

Keyword and prompt mapping to pages
Service, category and location page plans
Comparison, FAQ and explainer clusters
Content briefs and page templates

You receive

Content plan and briefs prioritized by intent and value

Phase 03Ship and earn

Ongoing from week 4

Step 05 · Ongoing from week 4

Implementation

Ship pages, markup and profiles — not slide decks.

We publish and optimize the pages, deploy schema, refresh existing content, optimize business profiles and set entity signals across the web. Every change is tracked so results can be attributed.

What happens

Page builds and rewrites inside your CMS
Schema and metadata deployment
Business profile and citation updates
Change log and annotation in analytics

You receive

Optimized pages and profiles live, with a change log

Ongoing from month 2

Step 06 · Ongoing from month 2

Authority building

Earn the signals that make search engines and AI trust you.

Editorial links, digital PR, niche directories, partner citations and mention reclamation — targeted at the pages and topics you need to own, and vetted for relevance rather than volume.

What happens

Link and mention target list
Outreach and digital PR campaigns
Directory and association citations
Toxic link review

You receive

Monthly authority report with acquired links and mentions

Phase 04Measure and adapt

Monthly

Step 07 · Monthly

Continuous reporting

Measure what matters: rankings, AI visibility and business outcomes.

Monthly reporting that connects search rankings, AI prompt visibility, traffic, enquiries, bookings and revenue — with clear next actions. The programme adapts as the data comes in.

What happens

Search and AI visibility dashboards
Lead, booking and revenue attribution
Competitor movement alerts
Quarterly strategy review

You receive

Monthly performance report and next-month plan

What to expect

What this looks like in month one versus month six

No two engagements move at the same speed — the starting point and how quickly changes can ship decide that. The shape of the work is consistent.

Early

Month one

Discovery and the visibility audit are complete and the roadmap is agreed. The first technical fixes are shipping, the content plan is prioritized, and baselines for rankings and AI visibility are recorded so every later change can be attributed.

Later

Month six

The technical foundation is stable and monitored. Priority service, category and location pages are live and being refreshed, authority work runs monthly, and reporting connects rankings and AI mentions to enquiries, bookings and revenue — with the plan adjusted to what the data shows.

Free SEO & AI visibility audit

Find out how Google and AI describe your brand today.

Send us your website. Within a few working days you get a prioritized list of technical, content, schema, entity and authority fixes — plus how ChatGPT, Gemini, Claude, Perplexity and AI Overviews currently answer questions in your category.

Request the free audit Or talk to us first