11 MINDS
Free SEO & AI Visibility AuditFree audit

Expertise

Search and AI discovery, understood from the inside.

Google still decides who gets the click. AI Overviews, ChatGPT, Gemini, Claude and Perplexity now decide who gets the recommendation. We work inside both systems — implementing, measuring and adjusting — so what follows comes from doing the work rather than describing it.

  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  1. SEOSearch Engine Optimization

    Rank pages and earn clicks on Google and Bing.

  2. AEOAnswer Engine Optimization

    Become the answer that snippets, AI Overviews and assistants select.

  3. GEOGenerative Engine Optimization

    Be the brand ChatGPT, Gemini, Claude and Perplexity mention and recommend.

Same foundations. One programme.

Disciplines

Nine disciplines, grouped by what they win.

Each links to a detailed page: the problem it solves, what we implement, the outcomes it moves and the case studies that document it.

Search visibility

Indexed, ranked and chosen on Google.

  1. Technical SEORemove everything that stops Google and AI crawlers from trusting your site.
  2. Local SEOOwn the searches that end in a call, a booking or a visit.
  3. E-commerce SEOTurn category and product pages into your most profitable acquisition channel.
  4. On-page & Content SEOPages that match intent, answer the question and earn the click.

AI visibility

Understood, quoted and named in AI answers.

  1. AEO & GEOGet selected by answer engines and recommended by generative AI.
  2. Schema & Structured DataDescribe your business in the language machines already understand.
  3. Entity OptimizationMake your brand, people, services and locations unambiguous to Google and LLMs.
  4. AI Visibility & Prompt TrackingMeasure how ChatGPT, Gemini, Claude, Perplexity and AI Overviews describe and recommend you.

Authority

The sources search engines and AI trust.

  1. Authority Building & Digital PREarn the links, citations and mentions that search engines and AI trust.

Runs alongside every search and AI engagement.

SEO vs AEO vs GEO

Ranking is not enough if AI doesn’t understand you.

A site can sit on page one and still lose the customer who asks an assistant which company to choose. We run search and AI visibility as one programme.

SEO, AEO, GEO compared across 6 dimensions: goal, where it shows up, what we optimize, how ai or google decides, how we measure, documented example.
DimensionSEOSearch Engine OptimizationRank pages and earn clicks on Google and Bing.AEOAnswer Engine OptimizationBecome the answer that snippets, AI Overviews and assistants select.GEOGenerative Engine OptimizationBe the brand ChatGPT, Gemini, Claude and Perplexity mention and recommend.
GoalRank on search engine results pages and win the click.Get your content selected as the direct answer.Get your brand included in generated recommendations.
Where it shows upOrganic listings, map pack, rich results.Featured snippets, People Also Ask, Google AI Overviews, voice assistants.ChatGPT, Gemini, Claude, Perplexity and AI search answers.
What we optimizeTechnical health, keywords, content depth, internal links, backlinks.Direct answers, question-led headings, FAQs, schema, entity clarity.Brand mentions, citations, third-party sources, consistent entity facts, prompt visibility.
How AI or Google decidesRelevance, authority and page experience across hundreds of signals.Can a passage answer the question completely and be attributed to a trustworthy page?Is the brand recognized, described consistently and supported by sources the model trusts?
How we measureRankings by intent, organic traffic, conversions.Snippet and AI Overview ownership, answer citations.Prompt-set mentions, recommendation share of voice, cited sources, AI referral traffic.
Documented exampleOmega Doors & Windows: ranking keywords +39% in 3 months.Cyprianis: direct local answer for “restaurant in Locksbottom”.FabricYaar: “highly recommended” in ChatGPT for men’s kurta fabrics.

Search Engine Optimization

Rank pages and earn clicks on Google and Bing.

Goal
Rank on search engine results pages and win the click.
Where it shows up
Organic listings, map pack, rich results.
What we optimize
Technical health, keywords, content depth, internal links, backlinks.
How AI or Google decides
Relevance, authority and page experience across hundreds of signals.
How we measure
Rankings by intent, organic traffic, conversions.
Documented example
Omega Doors & Windows: ranking keywords +39% in 3 months.

Examples are taken from the documented case studies. Reporting windows differ by engagement.

See the case studies

AI visibility

What AI platforms need from a brand

Generative answers are assembled from what a model can retrieve, quote and recognize. Five conditions decide whether that is you.

  1. Crawlable

    Retrieval starts with access. If GPTBot, Google-Extended or PerplexityBot cannot fetch and render a page, nothing on it can be quoted. Technical SEO clears the crawl path and sets the access policy.

    Technical SEO

  2. Answer-ready

    Models quote passages that state the answer plainly under a heading that matches the question. Answer-first structure, definitions, comparisons and FAQs make a page quotable.

    AEO & GEO

  3. Entity-clear

    A brand with consistent facts across its site, profiles and third-party sources gets named with confidence; a fuzzy one gets hedged or skipped. Schema and entity work make the facts unambiguous.

    Entity Optimization

  4. Authoritative

    Generative engines lean on sources they already trust. Earned links, citations and mentions are what make a brand worth recommending.

    Authority Building & Digital PR

  5. Tracked

    AI answers change by platform and by week. A structured prompt set, run on a schedule, turns single screenshots into trended evidence.

    AI Visibility & Prompt Tracking
Visibility signals we implement and what each one earns on Google Search, Google AI Overviews, ChatGPT, Gemini, Claude and Perplexity. A dash marks a signal that does not apply to that platform.
SignalGoogle SearchAI OverviewsChatGPTGeminiClaudePerplexity
Crawlable & indexableIndex + rankEligible sourceRetrievableRetrievableRetrievableRetrievable
Answer-ready contentSnippetCited passageQuoted answerQuoted answerQuoted answerQuoted answer
Structured dataRich resultsEntity factsEntity factsEntity factsEntity factsEntity facts
Entity clarityKnowledge panelNamed correctlyNamed correctlyNamed correctlyNamed correctlyNamed correctly
Authority & citationsRanking signalTrusted sourceTrusted sourceTrusted sourceTrusted sourceTrusted source
Prompt trackingDoes not applyMonitoredMonitoredMonitoredMonitoredMonitored

Who we work with

Built for businesses whose customers search before they buy.

Every engagement starts with the same question: what does a buyer search or ask before they choose? We build the pages, profiles and signals that answer it — in the map pack, on the category page and inside the AI assistant.

  1. Local businesses

    Clinics, salons, studios, showrooms and every business whose customers search “near me” before they visit. We make you the obvious choice in the map pack and in AI assistants.

    Typical challenges

    • Competing in the map pack against established names
    • Inconsistent business details across directories
    • Few or unmanaged reviews

    How we approach it

    • Google Business Profile and citation clean-up
    • Location and service pages that rank
    • Reviews workflow and local schema
    See:Bengal Ink Tattoo Studio

  2. Home services

    Repair, cleaning, detailing, installation and maintenance companies live on urgent, high-intent searches. We capture them across every service area you cover.

    Typical challenges

    • Ranking across multiple cities or service areas
    • Thin service pages that do not convert
    • Lead quality, not just lead volume

    How we approach it

    • Service-area page architecture
    • Repair- and booking-intent content
    • Local authority and review signals
    See:Omega Doors & Windows

  3. E-commerce brands

    Stores that need profitable organic revenue, not vanity traffic. We fix category architecture, product data and buying-intent content so search engines and AI shopping answers recommend you.

    Typical challenges

    • Crawl waste from filters and variants
    • Duplicate manufacturer descriptions
    • Being absent from AI shopping recommendations

    How we approach it

    • Category taxonomy and faceted navigation control
    • Product schema and merchant alignment
    • Buying guides and comparison content
    See:FabricYaar

  4. Restaurants & hospitality

    “Best restaurant near me” is now asked to AI as often as it is typed into Google. We make sure your venue is the answer in both, with reservations as the measure.

    Typical challenges

    • Local competition for dining-intent searches
    • Menus and hours that machines cannot read
    • Reservation intent lost to aggregators

    How we approach it

    • Local landing pages and dining-intent content
    • Restaurant, Menu and reservation schema
    • Search + AI visibility tracking
    See:Cyprianis Mediterranean Bar & Grill

  5. Studios & creative businesses

    Tattoo, design, photography, fitness and creative studios win on style and reputation. We translate that into service and style pages that rank and enquiries that arrive ready to book.

    Typical challenges

    • Portfolio-heavy sites with little indexable content
    • Style and service searches going to marketplaces
    • Appointment intent without a clear path to book

    How we approach it

    • Service and style page optimization
    • Local landing pages and artist entities
    • Enquiry-focused conversion paths
    See:Bengal Ink Tattoo Studio

  6. Service companies & platforms

    Agencies, consultancies, B2B services and booking platforms need authority in their category. We build the content, entity and link signals that make you the recommended option.

    Typical challenges

    • Undifferentiated service pages
    • Low domain authority against established competitors
    • Category visibility spread across many sub-markets

    How we approach it

    • Category and landing page architecture
    • Authority building and digital PR
    • Entity optimization and AI tracking
    See:Find My Venue

Free SEO & AI visibility audit

Find out how Google and AI describe your brand today.

Send us your website. Within a few working days you get a prioritized list of technical, content, schema, entity and authority fixes — plus how ChatGPT, Gemini, Claude, Perplexity and AI Overviews currently answer questions in your category.

Request the free auditOr talk to us first

What the audit covers

05 checks
  1. Technical foundationCrawl, index, speed and architecture faults.
  2. Keyword footprint vs competitorsWhere you rank, and where they rank instead.
  3. Schema & entity gapsMissing markup and unclear brand signals.
  4. Authority profileLinks, citations and mentions against the sites above you.
  5. AI platform visibilityWho ChatGPT, Gemini, Claude, Perplexity and AI Overviews name for your category.

Checked across

  • Google Search
  • Google AI Overviews
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity